University of Suffolk

RECRUITMENT CAMPAIGN

During my time as Head of Creative at Eleven, we created a campaign to encourage students to choose the University of Suffolk. The campaign strategy was to highlight the freedom of choice that the university's unique location provided- not too far from London, not too far from the Sea. This inspired the concept of 'See it your way' which encourages students to take ownership of their ever-changing worldview in a place which allows for natural space, community, and the financial freedom to thrive and grow.

My role: Creative Direction and Design
Agency: Eleven

THE BRAND CONCEPT

See it your way

Changing your perspective can change everything. It's this principle which this University is built upon. A challenger brand in the education space who look to do things with a more innovative, wellbeing-first approach. This is the university for individuality, how ever that looks from your perspective.