M&S Café

REBRANDING AND VISUAL IDENTITY

Whilst working as a Freelance Creative for the lovely Whippet in 2022, I was lucky enough to work on the M&S Cafe rebrand. Working in a small team, we worked with the pre-approved strategy of 'All Day Delicious' to craft a brand identity which felt modern, accesible and aspirational yet still ditinctly M&S.

My role: Freelance Brand Designer
Agency: Whippet

THE BRAND CONCEPT

All Day Delicious

The underlying concept was based in the idea that the M&S Cafe is the place to enjoy great food, drink and friends whether breakfast, lunch or dinner. THis lead the visual and copy down a direction of flexibility and playfulness which was adaptable to suit the time of day.