Bia Care 

BRAND IDENTITY

Bia Care is a new health tech start-up that aims to remove the stigma of the menopausal phase that 50% of the human population face. The company uses group consultations to bring empathy and shared experience into a difficult time for many women. Working as a solo creative on this project I created a brand identity that positioned the brand as a safe place to communicate with others going through the same situation.

My role: Creative Director, Lead Designer
Agency: Childish Design

THE BRAND CONCEPT

There's no I in menopause

The concept for this brand is based on the unique proposition of group consultations where suffering is shared. Everything from the cheeky tone of voice which celebrates togetherness and openness to the logo mark which represents apparently separate forms merging to dispel the separation as a metaphor for empathy.