Waitrose

SUMMER CAMPAIGN & FOOD RANGE IDENTITY

Waitrose hired me as a freelance consultant to lead the creative work for their annual Summer campaign. Working with their in-house design studio, we created a campaign that ran across ads, press, packaging, and in-store. The campaign was launched in 2019 and has been reused in 2020 and 2021 due to its success.

My role: Senior Designer
Agency: Waitrose In-house
Photographer: Jonathan Gregson

THE CAMPAIGN CONCEPT

Scrumptious Summer 

As a classic British brand, we decided to move away from the twee image and pay homage to the psychedelic 60's era to celebrate the arrival of the summer in a more eccentric fashion with bright swirling patterns and imaginary illustrations.