Ideal Standard

BRAND REPOSITIONING / EVENT BRANDING

Whilst working for Uniform as Creative Lead, I was briefed to help reposition multi-national bathroom design company, Ideal Standard (The European sibling of American Standard), in preparation for a large-scale design event in Germany. The project was the sum of a collaborative effort from a team of designers, strategists, animators, and CG artists. It was my responsibility to lead the creative, delegate, and direct the team in line with the brand's new direction to be inclusive and champion togetherness against the backdrop of Brexit. 

My Role: Creative Lead
Agency: Uniform Communications (Now Continuous)

THE BRAND CONCEPT

Together for Better

As a global player in the bathroom design world, Ideal Standard wanted to communicate the sense of collaboration that goes into large-scale industry and production. Their Brussels headquartered company designs their products in Milan and London, which are manufactured and installed in multiple countries around the world. With Brexit and other political movements rising, IS wanted to communicate how interconnected we are when it comes to business and well... everything really.