Pulsitos

BRAND IDENTITY / SUSTAINABLE PACKAGING

Barcelona snack start-up, Pulsítos, wanted to offer the world a brighter view of how we consume. With a planet first approach, we worked together to create a brand identity and sustainable packaging to encourage both healthy people and a healthy plant. The packaging is not only recyclable but 100% compostable so it can be thrown straight into the compost bin with your orange peel.  

My role: Design, Packaging, Copy
Agency: None

THE BRAND CONCEPT

Feed your pulse

The shelves of Wholefoods and health-based stores are littered with brown paper and spiritual references. To us, it all felt a little unlikely to capture the imagination of the masses. And why does healthy have to be niche? So I decided to be more playful. More accessible. I wanted to shout about the brand's Spanish roots so we developed a visual identity that celebrates the soul and movement of the city. 

WHAT THE CLIENT SAID

"The result far surpassed our expectations!"